Introduction

Nissan is a globally renowned automobile manufacturer that has significantly shaped the automotive industry. In the 2021 fiscal year, Nissan reported retail sales of approximately 3.88 million vehicles worldwide, decreasing from around 4.05 million in the previous fiscal year. Statista

This positions Nissan among the top automakers globally, reflecting its substantial share in the global market. The brand continues to attract customers with its innovative technologies, reliability, and diverse range of vehicles.

Foundation
Nissan traces its roots to the Kwaishinsha Motor Car Works, founded in 1911 by Masujiro Hashimoto in Tokyo, Japan. This early venture laid the groundwork for what would become a global automotive leader.

The name “Nissan” originated in the 1930s as an abbreviation for “Nihon Sangyo” (meaning “Japan Industries” in English), a holding company established in 1928. The abbreviation “Ni-San” (derived from the Tokyo Stock Exchange listings) evolved into the name Nissan. The company officially became Nissan Motor Co., Ltd. on December 26, 1933, following the merger of Tobata Imono Co. and Nihon Sangyo Co.

Key Milestones

  • 1935: The first Datsun passenger car rolls off the assembly line at Nissan’s Yokohama plant.
  • 1966: Nissan merges with Prince Motor Company, acquiring iconic models such as the Skyline and Gloria.
  • 1983: The Datsun brand is phased out in favor of the Nissan name, unifying global branding.
  • 2010: Nissan launches the Leaf, the world’s first mass-produced electric vehicle, heralding a new era of zero-emission vehicles.
  • 2013: The second-generation Qashqai debuts, further solidifying Nissan’s position as a leader in the crossover SUV segment.
  • 2017: The second-generation Nissan Leaf is introduced, featuring extended range and advanced technologies like ProPILOT Assist.
  • 2020: Nissan unveils the Ariya, its first all-electric SUV, showcasing the brand’s dedication to innovation in electric mobility.

Nissan’s journey reflects its resilience and adaptability, overcoming challenges while leading innovation in the automotive industry.